Communication Strategy for Relocation Management- MyAssignmenthelp

Question: Discuss about theCommunication Strategy for Relocation Management. Answer: Introduction The paper deals with the communication strategy to inform staff, clients, and other stakeholders of the relocation of the community service organisation ABC in Adelaide, Australia in a nearby suburb. The aim of the organisation is to promote social welfare and education services to fulfil the needs of the local community. Relocation process in any organisation requires the management to be staff centred by focusing on the open communication[1]. Communication Strategy Various opinions are shared by the companies with experience of relocating facilities on delivery and timing of communicating relocation plan to both the internal and the external parties[2]. One approach is discussed below. Firstly, a single town hall announcement will be made. The purpose of this approach is to allow the announcement to occur simultaneously to the external and the internal stakeholders[3]. The internal stakeholder are those who are outside the relocation taskforce and the external stakeholders consist of the employees, clients and others directly or indirectly involved in the business. During this announcement, the stakeholders will be informed that the organisation is relocating to the nearby suburb. The purpose of the relocation will be announced which in this case is an involuntary move imposed by a local government due to zoning requirement. Next to it, they will be informed that the organisation has received 6 months of time for relocation. The purpose of announcing six months before the relocation is to help the stakeholder understand their legal rights and ensure that the local government is supportive of the relocation[4]. Further, information includes transportation system. The new location is close to the major shopping centre. However, the car parking for the staff will be limited. The local leader of ABC will make the announcement. The purpose of choosing the local leader is due to the fact that the local management have better understanding of the employees and the concern that they are likely to face during the process of relocation. The chosen leader Mr. X has been assed for his ability to deliver the message. He has been influential at the working level and has always effectively delivered the organisations messages in the past. In addition he has the clear relocation plan prior to the announcement.[5] In order to update employees during relocation internal online communication tools will be used such as online messaging software. This is the medium to share and address the employee concerns such as the retention goals and retention bonus, and concerns related to compensations of the staff (monetary and non-monetary). As per literature it is an effective tool for open communication[6] . The internal stakeholders will be announced that all the benefits will be formulated in accordance with the law. This mode of communication is important because the organisation works for the community needs and even with the same organisation the relocation may be experienced differently by the people. The retention and compensation plans should be communicated as losing the staff in the service organisation greatly impacts the overall goal[7]. Bibliography Rothe, P., Christersson, M., Heywood, C., Sarasoja, A. L. (2014). Relocation managementchallenges and service opportunities. InProceedings of 20th Annual Pacific-Rim Real Estate Society Conference 19-22 January 2014. Rothe, P., Sarasoja, A. L., Heywood, C. (2015). Short-distance corporate relocation: the employee experience.Facilities,33(1/2), 38-60. Vale, D. S. (2013). Does commuting time tolerance impede sustainable urban mobility? Analysing the impacts on commuting behaviour as a result of workplace relocation to a mixed-use centre in Lisbon.Journal of Transport Geography,32, 38-48. Vischer, J. C. (2011). User empowerment in workspace change.Facilities Change Management, Wiley-Blackwell, Oxford, 123-136. Yeomans, L., FitzPatrick, L. (2017). Internal communication.